HIM has revealed a new brand image which includes an reimagining of its iconic logo. Coinciding with the 50th anniversary of the company, the brand refresh encompasses a refocus of the business on its principal philosophy of representing the voice of the shopper.

The new logo retains a core element of the familiar HIM speech bubble motif but with a more contemporary feel. Cleaner lines and clear separation between the letters helps to reinforce the HIM name and moves away from the use of the exclamation mark. The bold design includes vibrant colours that, alongside the traditional purple, reflect the character and spirit of the business and its people.

Research director Blake Gladman said: “At HIM we believe in the power of putting shoppers at the heart of everything we do and we are proud to be the trusted name for insight within convenience, foodservice and wholesale. Joining businesses together with the strength of world class shopper research and insights is the foundation from which the company was born and the mandate from which we will continue to look for new opportunities in existing and fresh channels both in the UK and internationally.”