Plain packaging preparations get underway

Retailers have welcomed the early release of guidance on selling tobacco in plain packaging, seven months before the production of branded cigarettes and roll-your-own tobacco comes to an end.

Anjali Karpal of Essential Convenience in Horsham, West Sussex, said information from suppliers had been urgently needed. “Up until now there has been quite a bit of confusion about if and when plain packaging was going ahead. Facts and timelines are necessary to help us plan. The news that we will soon have access to more help and advice is a good thing,” she said.

Sally Croft of Croft Stores near Silverstone, Northamptonshire, agreed. “The arrival of more information on key dates and action we need to take will be a huge help,” she said. “Plain packaging is not what concerns me the most. The ban on small pack sizes is what will require planning on our part as it will force us to make further adjustments to the gantry.”

Imperial Tobacco general manager Melvin Ruigrok said that despite the fact that certain manufacturers, including Imperial, were fighting the legislation through the courts, there was now “a need to start preparing for compliance”.

Imperial has launched a Partnering for Success starter pack. The programme is designed to “advise and support” retailers through the changes and will be distributed through its sales reps. It is also driving engagement through working groups and presentations.

JTI has produced a downloadable PDF, available now through its JTI Advance website, which provides key information on the legislation. BAT has also produced a briefing document.