Ice cream favourites Magnum, Cornetto and Mini Milk are expanding into confectionery thanks to an agreement between Unilever and confectioner Kinnerton.
Voted Best New Idea at this year’s National Convenience Show, Magnum Chocolates come in packs of three bite sized pieces (rrp 65p) or a multipack of four priced at £2; Cornetto Chocolate is available as an individual cone (rrp 55p) or a four-pack (rrp £2); and Mini Milk Chocolate is available individually, priced at 40p, or in a four-pack with an rrp of £1.50. Branded lines account for approximately 92% of all countline products, demonstrating consumer appetite for brands they recognise in an alternative format, claims Unilever.
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