Aperol has launched a new portable Aperol Spritz Kit.
Featuring a smaller 35cl bottle of Aperol and 37.5cl Cinzano Prosecco D.O.C, the product is aimed at shoppers looking to enjoy an Aperol Spritz on-the-go this summer.
The Aperol Spritz Kit is available in the convenience channel, with an RRP of £16 and each kit enables shoppers to prepare up to four-to-five freshly-made Aperol Spritz cocktails.
Aperol suggests retailers should offer their customers the full Italian Aperitivo experience by stocking the Aperol Spritz Kit alongside a selection of cicchetti: Venetian-style light bites like olives, cured hams and cheese.
Campari Group UK marketing director Sandra Brunet said: “We are very excited to be bringing the Aperol Spritz Kit to market in the UK! With only three ingredients and using the official 3:2:1 recipe displayed on the pack itself, consumers will be able to prepare their drinks in just a few minutes – seamlessly demonstrating the ease of serve to the third of shoppers who believe it is too much effort to create cocktails at home.
“Whilst the Aperol Spritz Kit carries a lower price point, it has been shown to help drive up the average basket spend of convenience shoppers, which is great news for our customers during the summer months, where the Aperol Spritz is a firm favourite for consumers looking to add an Italian twist to any picnic or gathering.”
No comments yet