Valeo Foods Group has launched a Wham Extreme Stickpack under its Barratt Sweets arm.
Combining tangy raspberry with Wham intense sour crystals to deliver “an explosion of taste in every bite”, the pack of individually wrapped sweets has an RRP of 40p.
Russell Tanner, marketing director at Valeo Snackfoods, said: “Wham Extreme Stickpack makes this new product a great choice for a treat on the go, a great option for sharing and superior for those that love to test their taste buds with a sour sensation.
“The Extreme Stickpack is designed to capture attention and entice customers seeking a burst of intense flavour and extreme sour in a convenient format.”
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