Big Bear rolls out new XXX Minty Balls

XXX Minty Balls are the latest product innovation from Big Bear Confectionery.

Combining the popular strong mint taste of XXX with a mint imperial format, the product is designed to offer an alternative to chewing gum. Available in a handy travel pack, suitable for on-the-go and in-car consumption, the mints have an rrp of £1.

Andrew Ovens, marketing manager for Big Bear Confectionery, said: “We recognised at concept that XXX Minty Balls would present real opportunities to drive sales by targeting the travel and commuter markets, but we’re overwhelmed by the positive reaction and sell through rate during the trial phase.

“Following the success of the trial with Poundland, we’re now ready to roll out XXX Minty Balls to independent retailers and mults nationwide.”