Birds Eye is making a splash with its new Simply Extra Large Fish Fillets, plus a media investment of £4.5m for 2010. 

The group is hoping that the fish fillets, available in both crispy batter and crunchy crumb variants, will tap into the in-home fish and chip occasion. The 320g fillets come in cases of eight.

rrp: £2.99

tel: 020 8918 3200

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