Brioche Pasquier has launched a new promotion, giving customers the opportunity to win a five-day holiday in France.

The competition will run until the end of May and will be promoted on packs of Pains au Lait, Pains au Lait Chocolate Chip and Pains au Chocolate.

Matthew Grenter, sales manager at Brioche Pasquier, said: “This competition is going to appeal to our core customers, many of whom have children and would relish the chance of a free family holiday in beautiful France. 

“We hope that the promotion will boost sales in convenience stores and small independent outlets as well as larger supermarkets. We are confident that this little added incentive for consumers will be a popular attraction, especially as we are giving away a substantial number of holidays.”

Brioche Pasquier is giving away a total of 40 holidays and entrants will be able to choose from one of five destinations in France. Winners will receive accommodation and spending money for four people, including travel from five major airports.

To enter, shoppers must visit the competition website and enter the batchcode on their pack to find out instantly if they are a winner. For more infomation visit the official Brioche Pasquier website.