Cadbury Bournville Orange returns to shelves

Cadbury is relaunching Bournville Orange this month, over 90 years after the product was first introduced in the UK.

The bar, available in 100g packs (rrp £1.49), combines cocoa, the texture of Bournville and real orange fruit pieces, and will now become a permanent offering for the brand.

Cadbury Bournville Orange first launched in 1927 and was brought back for a limited time in 2009. The product will be wrapped in a fresh new look, which has rolled out across the entire range. The packaging is much cleaner and features the Cocoa Life logo.

To help retailers drive chocolate sales further, Cadbury Bournville is also launching as a £1 PMP. the 100g tablets are designed to ensure stand-out on shelf and boost customer trust.

Nancy Galvin, brand manager for Bournville, said: “We’ve seen great results by bringing back old favourites, such as Cadbury Dairy Milk Tiffin. By launching Cadbury Bournville Orange as a permanent addition to the range when the popularity of orange variants in chocolate is growing [Mintel Confectionery Trends 2017], we believe it will help drive frequency and penetration amongst dark chocolate lovers.

“We’re also excited to launch our PMP bar, which will make packs stand-out on shelf and help drive further sales for independent retailers.”