Cadbury Dairy Milk is supporting Age UK with a new ‘Donate Your Words’ campaign to fight loneliness, which sees the words removed from the chocolate brand’s well-known packaging.
A special edition 360g bar (rrp £3.60) with limited branding is now available to retailers nationwide, with 30p from the sale of each product going towards Age UK to help provide vital services and support for older people in need.
New research from Cadbury Dairy Milk and Age UK shows that more than half a million of over 65s, who have admitted to being lonely, say that it stops them from going out with almost 4.5 million of older people claiming to have felt lonely during later life (Data from Kantar TNS F2F Omnibus Research, Polling for Age UK, July 2019).
As well as raising vital funds, Cadbury’s new campaign also encourags Brits to “donate their words” by pledging to reach out to older people in their communities. For more information, visit www.ageuk.org.uk/donateyourwords.
Laura Gray, brand manager at brand owner Mondelēz International, said “We’re so proud to announce this partnership and to be supporting Age UK - it’s such an important charity that is really tackling the issue of loneliness.
“We are donating the words from our bars of Cadbury Dairy Milk and encouraging people up and down the country to donate theirs through small gestures that could really help change the lives of older people.”
