Cadbury expands tablet range with two new skus

Cadbury has added two new tablets to its range.

Cadbury Darkmilk Praline and Cadbury Caramilk Crispy are both available in the 85g tablet format and have an rrp of £1.49.

Christina Bland, junior brand manager for Cadbury Tablets at Mondelēz International, said: “We know that Cadbury Darkmilk has brought new shoppers to the category, adding incremental sales for retailers. Cadbury Darkmilk Praline will further build on this. Additionally, Cadbury Caramilk has already built up a dedicated following. We know 82% of shoppers who have tried Caramilk would repeat their purchase – and the new Crispy launch will help build on this.”