Cadbury is going back to the 90s with the limited return of Cadbury Top Deck.
First launched in 1993, Cadbury Top Deck will return to shelves for a limited time and will be available in both PMP and non-PMP formats as part of the brand’s continued 200th anniversary celebrations.
The bar will feature vintage-inspired packaging from the original Top Deck in 1993. Top Deck will be supported by in-store POS, activations, as well and social and PR activity.
Brand manager at Mondelēz International Mara Popa said: “We’re delighted to be answering Cadbury fans’ requests and relaunching Cadbury Top Deck in the UK for a limited time, as part of our 200-year anniversary celebrations. With two delicious layers of milk and creamy white chocolate, every bite of Cadbury Top Deck will reward shoppers with pure indulgence, making it a must-stock for retailers!”
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