Mondelēz International is introducing a campaign to give consumers the chance to win cash prizes for themselves, and a matching cash prize to help their local independent retailer.
The Big Win Win on-and off-pack promotion is running from Monday until mid-May, inviting consumers to nominate their local corner shop for the chance to win a generous cash prize to match their own.
To enter, consumers purchase a participating Cadbury product, go to http://bigwinwin.cadbury.co.uk and enter their details and those of their local independent store for the opportunity to win a matching cash prize. With fifty prizes of £1,000 and another fifty prizes of £500 up for grabs, 100 retailers have the chance to win!
In addition, five lucky retailers have the opportunity to win an additional £100-worth of Cadbury singles stock if they’re a registered member of Mondelēz International’s new retailer-facing website, Snack Display. All they’ll need to do is register or log in to www.snackdisplay.co.uk and fill out the entry form to be entered into the prize draw.
Frederike Grohmann, brand manager for Cadbury Singles at Mondelēz International, said: “We understand that many people have experienced challenging times in recent years, so we, as Cadbury, have a uniquely generous way to give back to hard-working independent retailers across the nation. We want to give your shoppers a way to extend the opportunity to others, because winning feels good, but winning together feels even better. We hope the Big Win Win campaign will encourage communities to come together and offer support to their local independent stores in these turbulent times.”
The promotion is available across Cadbury’s full Singles and Duo’s range, including both PMP and non-PMP formats. Special packs will be available across very top sellers, such as Cadbury Twirl, Cadbury Dairy Milk and Wispa in both PMP & non-PMP formats. The campaign will also be activated off-pack across Cadbury’s full singles and duos range.
The competition will also be promoted to consumers through extensive PR, digital, outdoor advertising, and social media activity to drive visibility, encourage purchase and create excitement. The campaign will include personalised proximity advertising close to independent stores, and retailers will also feature in the digital materials to emphasise the importance of shopping locally. Finally, Mondelēz International will be helping retailers to take advantage of this hype in store with new POS material to capture shoppers’ attention.
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