Cathedral City has announced a new partnership with chilled food to go manufacturer Summit Foods in a move to expand its chilled product offering. The collaboration will see the launch of two Cathedral City toasties - Cheddar & Ham and Cheddar and Red Leicester, alongside a Cheddar & Ham croissant.
The partnership represents a strategic move by the company to appeal to consumers seeking convenient and delicious snacking options whilst strengthening its presence in the chilled category, expanding beyond the cheese aisle.
The new range builds on the success of Cathedral City’s other licensed products, including the much-loved Heinz Cheesy Beanz and the ready meal range launched in collaboration with Oscar Mayer in May last year, as well as its successful Iceland frozen collaboration.
Abi Armson, senior brand manager, said: “We’re excited to expand our chilled offerings with the introduction of these new on-the-go products. Our partnership with Summit Foods is a testament to our commitment to delivering innovative, high-quality options that meet the evolving needs of our customers.
“Shoppers are looking for quick, convenient and fresh meal solutions to satisfy their everyday food needs. Our new Toasties and Croissant tick all these boxes, whilst retaining the high quality and delicious taste that you’d expect from Cathedral City.”
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