Cathedral City has revealed the relaunch of its 200g price-marked-packs (PMPs) in both its Mature and Extra Mature varieties.
The relaunched PMP range is set to roll out exclusively nationwide to the convenience channel from 8 July 2024.
Senior brand manager at Cathedral City Abi Armson, said: “We understand the importance of affordability, especially in today’s economic climate, and are dedicated to supporting both retailers and consumers by offering products that meet their needs.
“PMPs are important for both shoppers and retailers, which is why we have decided to bring them back. This move reaffirms our commitment to providing value for money without sacrificing the premium quality that Cathedral City is known for.
“Cathedral City cheese is purchased by nearly half (42%) of UK households, reflecting its popularity and trust among consumers. With the addition of our price-marked-packs, we communicate value for money effectively within the convenience channel, ensuring transparency and confidence in purchasing decisions.”
No comments yet