Dairy Crest has launched a brand new Cathedral City Snack Bar into the convenience channel this month, tapping into the on-the-go trend.

The Snack Bar is a convenient 30g cheese snacking product targeting on-the-go shoppers looking for an alternative to traditional sweet and savoury snacks (RRP 60p).

Cathedral City Snack Bar is available in Mature and Mature Lighter variants (the Lighter contains less than 100 calories) in cases of 12 individually bar-coded bars.

Will Hemmings, head of cheese marketing, says: “Consumers are increasingly shunning traditional snacking products in favour of lower sugar, more natural alternatives. Our research suggests that significant numbers of adults are already snacking on cheese in the home but feel that there are no products suited to their needs for on the go snacking. Cathedral City Snack Bar offers the opportunity to drive relevance and consideration of cheese as a savoury snacking alternative at these on the go snacking occasions when merchandised alongside other grab and go food items.”