Dairylea, the UK’s number one snacking cheese brand (Nielsen, 52w/e 19.05.18) is offering families the chance to win super cool or summer cheesy prizes this summer.

Running from now until the end of September, the on-pack promotion will offer consumers more than 1,000 instant win prizes including tablets, bikes, and karaoke kits.

To be in with a chance of winning, consumers must purchase a promotional pack of Dairylea Dunkers, Snackers and Lunchables and enter their barcode at supercoolsupercheesy.com.

Rebecca Prout, senior brand manager for Dairylea, said: “Being the leading snacking cheese brand, with a 65% share of snacking kits and 33% of kids snacks (Nielsen, Total Coverage - MAT to 19.05.18), we’re championing these segments with a unique promotion that will help retailers drive cheese sales throughout the summer and during the back-to-school period.

“The concept is based around the cool and cheesy things in life (and varying opinions of which!) and we hope this promotion will create fun discussions in everyday family life!”

The activity will be supported across digital and social platforms.