Diageo has expanded its Parrot Bay range of ‘freeze and squeeze’ alcoholic cocktails.
The new variant, passionfruit caipirinha, joins existing variants berry daiquiri, citrus daiquiri, mojito and pina colada. The pouches have an rrp of £2.50, or £2 on promotion.
The new variant has been launched in time for the focus on Brazil this summer, as caipirinha is the country’s national cocktail.
Diageo Western Europe innovation director Guy Escolme said: “The introduction of the new Parrot Bay Passionfruit caipirinha flavour is just in time for summer. There’s a big buzz around Brazil for 2014 as well, making the caipirinha the perfect choice for shoppers wanting to get a taste of the action.”
No comments yet