Diageo has launched a 'Bring Home the Spirit of Summer' campaign in a bid to drive sales of spirits in the off trade. The activity is backed by a £1.6m investment which includes outdoor and press advertising, digital and radio activity. In addition, 'summer spirits squads' will hit city centres, stations and shopping centres to give consumers recipes and hand out 200,000 limes.

tel: 020 8978 6000

Topics