Coca-Cola European Partners (CCEP) is launching a new Diet Coke on-pack promotion offering consumers the chance to win £5,000 every day for six weeks.

Promotional packs of Diet Coke and Diet Coke Caffeine Free will also feature a limited edition design featuring beauty, fashion, music and travel graphics.

The new campaign is designed to appeal to female shoppers and help retailers boost sales of Diet Coke. Consumers can enter the competition by checking their unique promotion code online.

Simon Harrison, operational marketing director at Coca-Cola European Partners, said: “The new campaign and limited edition packaging design will tap into the passion points of Diet Coke’s loyal audience, delivering great stand out on shelf and rewarding winners with £5,000 on a prepaid credit card to put towards a dream spending spree.

“The exciting prospect of winning will encourage both existing and new consumers to buy the much-loved soft drink brand, helping wholesalers and retailers maximise sales in the summer wind-down.”

The campaign will be supported by an extensive marketing campaign including TV, digital and out-of-home advertising as well as an ongoing partnership with ambassador, Holly Willoughby.

The promotional giveaway will run from September 11 until October 22 and will appear on a range of formats, including 330ml cans and multi-packs, 1.75ltr and 500ml PET bottles and PMP format.