Dr Oetker has two new promotions to drive brand loyalty. The first is a six-month ‘Tuck in Stuff’ on-pack promotion whereby customers collect codes to be redeemed against Chicago Town Deep Dish-branded items such as pizza cutters and an iPod docking station. The second allows consumers who buy a Chicago Town Takeaway pizza instead of a regular high street or delivery pizza to get their money back via an online form.
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