Imperial Tobacco is unveiling a new pack design for its Drum Halfzware portfolio this autumn.

The new Drum Original and Gold pack redesign gives the Drum range a fresh new appearance with a modern design.

Launched in 1952, the Drum brand offers retailers margins of between 10.37% and 10.79%.

The brand currently accounts for 5.26% of all Roll Your Own sales Imperial Tobacco said.

Halfzware or ‘half-strength’ is a blend variant which combines bright Virginia with dark Kentucky tobacco.

rrp: 25g pouch - £8.27 (Original and Gold), 50g pouch - £16.35 (Original only)

tel: 01179636636

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