Encona has launched its summer out-of-home campaign, featuring billboard and radio advertising across London.
The campaign includes a three-week radio advertising on Capital and Heart launching today, followed by a four-week billboard campaign in key locations across London.
Kimberley Lue Lim, global category manager for Encona, said: “We are really excited to launch our summer Encona campaign. The billboards are as bold as our sauces so we are hoping that the campaign will really catch people’s eye.
“Our Encona sauces bring flavours of the world - from the Caribbean, India, Thailand and the US - to everyday meals, and can really add spice to the mealtimes. From jacket potatoes to spaghetti Bolognese, a splash of an Encona Hot Pepper Sauce can really enhance the flavours and taste of traditional meals.
“The campaign also looks to highlight the versatility of our sauces, to encourage hot sauce lovers not just to restrict themselves to using Encona sauces for dinner, but also for other meals throughout the day. A splash of Encona West Indian Hot Pepper Sauce is the perfect addition to scrambled eggs in the morning!”
No comments yet