The Famous Grouse has unveiled a new premium variant, Mellow Gold.

The Famous Grouse Mellow Gold (rrp £22) has been crafted to deliver a subtly sweeter, mellow flavour.

The launch is part of a redevelopment plan that will see a new pack for The Famous Grouse, featuring a new label design that “echoes the brands roots but with a more contemporary twist”, according to brand owner Maxxium UK.

Both initiatives are designed to capitalise on the growth in premium blended whisky.

Gordon Motion, Master Blender, described his new premium blend: “In Mellow Gold we’ve carefully selected a particular combination of casks to enhance our softer flavour. As with all Famous Grouse expressions, we’ve used sherry and bourbon-seasoned casks – but for Mellow Gold we’ve used a touch more sherry casks than usual.

“The effect is a smooth, well rounded whisky with added complexity of vanilla and subtly-sweet spice to create a gentle, velvety dram. Mellow Gold is a delicious achievement – and a subtle, smooth indulgence to be savoured.”