Ferrero is reinforcing the sales potential of stocking its core range of flavours with a new campaign offering retailers the chance to win some Tic Tac products.
The activity coincides with the brand’s ‘Kiss does summer with Tic Tac’ on pack offer, where consumers can win a holiday to Ibiza and a host of other prizes.
In addition to this promotion, those store owners who are members of Ferrero’s retailer hub are being given the opportunity to win a free mixed case of Tic Tacs (size: 24 x six T1 packs).
The case includes four core flavours (Fresh Mint, Lime & Orange, Intense Mint and Strawberry Fields) and POS material to help retailers merchandise the range.
Levi Boorer, customer development director for Ferrero UK & Ireland, explained: “For the first time ever we are creating mixed cases of our core range of Tic Tac flavours, and members of our trade hub will have the chance to win one via Your Perfect Store.
“There will be 100 cases available, each including a £5 money-off voucher that can be redeemed on their next purchase of a core flavour of T1 Tic Tac – making each case just £4. In addition to this, the first 50 winners will also receive a bespoke point of sale to help retailers optimally display the packs in-store.”
The promotion will be available from 20 May on a first come, first served basis. As part of Tic Tac’s summer activity, retailers also have the chance to win festival tickets.
Boorer added: “To link up to our summer music promotion, we’ll be inviting retailers nationwide to send us a picture of their Tic Tac core range display – featuring all four core flavours – to be entered into a prize draw where they can win a pair of festival tickets.”
For more information on all the promotions and to enter the prize draws, visit: www.yourperfectstore.co.uk
