Flyers is adding a zingy Cherry to its existing Sour and Fruity Flavoured liquorice sticks.
Spokesperson Andy Valentine, said: “Flyers remain a fond childhood memory for so many liquorice-loving aficionados, and an essential must-stock for any sweets fixture. Already an impressive rate-of-sale performer, sales really started to snowball once we’d refreshing the packaging and announced the arrival of a tangy cherry.”
Flyers are enjoying a 34% year-on-year growth since the launch of cherry an the brand revamp, with sour sweets a fast emerging trend on sweet fixtures.
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