Fox's Biscuits puts pricemarks on its core lines

Fox’s Biscuits has announced a pricemarked pack initiative across its bestselling lines.

Crunch Creams, Crinkles, Jam ‘n’ Cream, Kid’s Party Rings and Finger Creams have a 79p flash while Viennese and Chunkie Cookies have a £1.29 pricemark.

Senior brand manager Alastair Johns said: “With a year-on-year value growth of 5.2% (IGD) and the number of convenience stores up 1% on last year, this channel is predicted to be worth £49bn by 2019. So we are confident that this PMP will translate into strong volume sales for our convenience retail partners.”