Fox’s Burton’s Companies is introducing its first ever price-marked pack for its Maryland Choc Chip Minis range.
The new Maryland Choc Chip Minis pack will be priced at £1.29 and will be available in 118.8g (6 x 19.8g) mini bags from July 2023.
Colin Taylor, trade marketing director at FBC UK said: “The popularity and growth in minis has been a consistent trend in the ‘sweet biscuit’ category over recent years, but not something many convenience stores have fully benefitted from. With Maryland sales up 18.1% year-on-year, the brand is perfectly positioned to help drive growth with multiple product formats, including these new price marked packs of mini biscuits.”
“Mini products are proving popular with shoppers as they offer small portion and pre-packaged treats, meeting the demand for a tasty on-the-go snack. PMPs are a perfect convenience store offering, and the new Maryland Choc Chips Mini price-marked pack, offers a great opportunity for driving growth in the ‘sweet biscuit’ category.”
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