Food to go brand Urban Eat has unveiled a new selection of snack pots and boxes to cater for the growing demand for healthy snacks.

With 94% of adults snacking daily (Mintel, July 2018), and ‘health and wellness’ a key growth driver in the sector (MCA Food To Go Market Report 2018), Urban Eat believes the new range will help to increase sales across its food to go collection.

Nearly a third of all food-to-go consumers are looking for more vegetarian options (IGD, 2018) and all the Urban Eat pots and boxes provide one portion of a consumer’s ‘five a day’, as well as meeting shopper requirements for healthier products that are low calorie and incorporate fresh ingredients (MCA Food To Go Market Report 2018).

Available across convenience and foodservice, the new pots and boxes include: Pineapple Pot; Melon & Grape Pot; Apple, Grape & Cheese Snack Box; and Apple, Grape, Dairylea Strip Cheese & Mini Cheddars Snack Box.

Isla Owen, head of brand at brand owner Adelie Foods, said: “Food to go is appealing to a wider audience than ever before and is expected to have a value of £20.7bn in 2018 (MCA Food To Go Market Report 2018), while choosing healthier products is increasingly a consideration for shoppers. Research has also found that we are starting to squeeze an extra meal into our day, adapting our eating schedule to match our busy lives (Waitrose Food & Drink Report, 2017-18).

“The meal deal is a British institution and we believe the fruit and snack pots will be very popular as part of a deal – meeting the needs of those looking for lighter snacking options. The fruit and cheese snack boxes will also be a great healthy option for rushed parents on the move looking for something healthy to feed their kids.”

The new snack pots and boxes will be available from August 20 with an rrp of £1.49 - £1.99.