Hooch is planning to extend its RTD range further with a new orange variant. This highly requested flavour by the Hooch consumer aims to appeal to Hooch’s original 90s consumer base, as well as Millennials and Gen-Z’s looking for an easy-drinking orange alcoholic drink.
The RSP for Orange Hooch is £3.59 per 70cl and it is available both PMP and non-PMP.
Head of brand at Global Brands, Charlie Leaver, said: “There is no straight-forward alcoholic carbonated orange RTD in the UK market. As a brand we pride ourselves on continuing to create great tasting liquids with a zesty zing. Orange Hooch has been a much loved and missed flavour from the OG line-up, it is the perfect time to give consumers what they want!”
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