Global Brands has launched House of Cocktails, a new range of Ready to Serve (RTS) premix cocktails in 250ml cans.
The range is made up of popular cocktail options including Mojito, Woo Woo, Strawberry Daiquiri, Appletini and Cosmo, all at 4% ABV.
Simon Green, marketing director at Global Brands, said, “We have identified a clear opportunity for the off-trade, where value and convenience need to be at the heart of every retailer’s offer.
“The House of Cocktails range allows retailers to capitalise on the ‘Big Night In’ trend, stocking brands, which give consumers the chance to experience bar drinks at home.”
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