Imperial Tobacco adds new flavours to blu range

Imperial has added three new flavours to its blu bar range.

Available to buy now at an RRP of £5.99, the new additions are Tropical Mix, Apple Ice and Mint Ice, taking the total flavour range up to 13 variants.

Tom Gully, Imperial Tobacco’s head of consumer marketing UK&I said: “Disposables are the main driving force behind sales within the vaping category at present, with figures showing the sector has seen a 58% value growth in the last half year alone. To help retailers take advantage of the sales and profits available in this growing category, our three new blu bar variants have been carefully selected to tap into the top taste trends in the market. With a range of 13 different flavours now available, our blu bar range provides everything retailers need to cater for a wide range of consumer taste preferences.”