Imperial Tobacco brings back 21s and 32g pouch formats

Imperial has brought back two of its limited-edition ranges focusing on value. The two formats, launched exclusively for the independent channel, include Imperial’s range of 21s packs and its 32g pouches of rolling tobacco.

The relaunched line of 21s packs is now available to buy in Richmond 21s (RRP: £12.25) and L&B Blue 21s (RRP: 12.50). Alongside the 21s, Imperial is also bringing back its 32g packs of rolling tobacco for its Riverstone brand (RRP: £18.50).

Head of consumer marketing UK & Ireland at Imperial Tobacco Tom Gully said: “Shopper demand for value is the biggest trend shaping sales within the tobacco category. With the cost-of-living crisis continuing to impact household spending, we don’t expect this to change any time soon. By bringing back our range of independent exclusives, we are equipping retailers with bigger formats for some of our best-loved brands that will help them to cater to this rising demand for value. Both formats are available for a limited time only, so we’d recommend retailers take advantage of these added value lines whilst stocks last.”