Imperial Tobacco enhances L&B Blue and Embassy Signature New Crush

Imperial Tobacco has updated its L&B Blue and Embassy Signature New Crush variants to allow retailers to offer more value tobacco products.

Available now, the newly updated variants, L&B Blue New Crush Fusion and Embassy Signature New Crush Fusion, contain a ‘Fusion’ large bore filter which is nearly 20% larger than a standard-size bore filter.

The New Crush Fusion range also features a white tip, a resealable foil to guarantee continuous freshness, as well as special tipping paper to provide a cooling sensation. L&B Blue New Crush Fusion and Embassy Signature New Crush Fusion, have an RRP of £12.50 and £12.25 respectively.

Head of consumer marketing UK & Ireland at Imperial Tobacco Tom Gully said: “We are excited to continue the expansion of our popular L&B Blue and Embassy Signature ranges through the launch of our new and innovative New Crush Fusion variant. With Kingsize cigarettes seeing impressive growth in both the economy and value-priced sectors, stocking our New Crush Fusion range will help retailers to tap into the continued demand for value tobacco and in turn, maximise sales.”