Nothing says summer like a tropical sour burst on the tongue – which is exactly what the new Juicy Drop Blasts Tropical flavour from Bazooka Candy offers.
The latest addition to the Juicy Drops family, originally launched in 2020, is hoping to capitalise on the current obsession with all things tropical. The sweets are individually wrapped, making them perfect for sharing.
Juicy Drop Blasts Tropical offers six flavours in every bag – Lime, Mango, Passion Fruit, Pineapple Coconut, Watermelon and Banana. It is available in 120g £1.15 pricemarked bags, as well as 140g and 120g standard bags.
Juicy Drop has previously seen viral success across social media, as its Gummy Dipperz has been the most successful launch in Children’s confectionery in the last four years in both the US and the UK, growing ahead of the confectionery market at a whopping 81% (UK Circana MAT value % vs YA data to 9/6/2024).
The latest launch will be supported on both Instagram and TikTok with all new content as well as influencer partnerships.
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