Juul Labs has launched a new online resource centre for UK retailers to help them remain compliant when comes to selling vaping products.
JuulLabsRetailer.co.uk marks the latest step in the brand’s mission to transition more adult smokers from combustible cigarettes while combating underage use. Retailers can access the portal by scanning the QR code.
The portal includes information on:
● Juul Labs’ UK underage use prevention policies
● ‘Challenge 25’ age-gating procedures, including acceptable forms of ID
● Juul Labs’ ongoing Mystery Shop compliance programme protocols
● Advice and guidelines on the legal sale of vaping products
● UK retailer testimonials, highlighting best practice
“Juul Labs does not want any non-nicotine users, especially those who are underage, to try our products, as our purpose is to transition and completely switch adult smokers from combustible cigarettes,” said Juul Labs’ UK country leader John Patterson. “Retailers play an active role in curbing underage access to age-restricted products, including JUUL products.
“Our new retailer resource centre – JuulLabsRetailer.co.uk – aims to help our retail partners understand how they can help keep their communities safe and uphold their reputation as responsible retailers. Underage use prevention is imperative to building consumer, regulatory and stakeholder confidence in the industry.
“We ask all of our retail partners to join us in combating underage use and we have been encouraged by the feedback the new website has received so far.”
Juul Labs recently rolled out its next generation system, JUUL2, in UK stores.
The JUUL2 pods (18 mg/mL nicotine strength) are now available in Virginia Tobacco, Polar Menthol, Crisp Menthol, as well as new Autumn Tobacco, Ruby Menthol and Summer Menthol flavours, which feature technology to prevent unauthorised use, such as the inclusion of JUULpod ID to further combat against counterfeit pods.
The company is also trialling a take-back programme where adult customers with a subscription on the Juul.co.uk website can return their used JUULpods by post, and it’s hoped similar in-store initiatives and recycling programmes will be rolled-out in the future.
“As part of our goal to eliminate combustible cigarettes, we are focused on both responsible stewardship and environmental sustainability,” Patterson added. “We are committed to working collaboratively with key stakeholders to update the regulatory frameworks to ensure a responsible marketplace as the category evolves and we look forward to continuing to work with our valued retail partners.”
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