Kerry Foods has launched a range of pricemarked packs across a host of chilled lines to cater for key consumer missions in convenience, food to go, top up and meal for tonight.
PMPs include Cheestrings singles, newly re-branded LowLow Snack Packs Caramelised Onion and Red Pepper variants, Richmond sausages, Walls bacon and a number of Mattessons variants.
Clare Bocking, sales director for convenience at Kerry Foods, said: “We truly believe in the future of chilled in the convenience channel and continue to share practical advice and solutions across our brands to maximise sales of chilled products.
“PMPs give consumers the feeling that they are getting good value for money and therefore can drive incremental sales, whilst building loyalty and also helping retailers to develop their chilled offering.”
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