Ferrero has taken a black and white approach to its latest Kinder Surprise partnership, teaming up with kids’ penguin movie, Happy Feet 2. The film, which focuses on a tap-dancing penguin called Mumble, is due to be released on December 2, in time for the Christmas film season. A limited-edition themed display case containing 36 eggs is being introduced, and 28 million eggs will promote the new Happy Feet 2 film on packs. In addition, one in three of the three-pack eggs will contain a movie character.
tel: 01923 690 300
No comments yet