Kingsmill is joining up with Aardman Animations to celebrate the DVD release of Wallace & Gromit - A Matter of Loaf and Death. An on-pack promotion runs across 60 million packs of Kingsmill products including Tasty Wholemeal, 50/50 and Love to Toast crumpets, muffins and pancakes. Consumers collect on-pack tokens to get the chance to receive a range of exclusive branded collectables including a limited-edition Kingsmill 'turbo-matic' toast rack.

tel: 01628 764300

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