Kingsmill and Heinz work together to grow sales

Kingsmill and Heinz Beanz have teamed up to offer independent retailers in-store cross-merchandising tools to maximise basket spend.

Specially designed display units have been created to merchandise the two lines together, along with POS material such as barkers and wobblers to reinforce the link-up.

Allied Bakeries channels shopper & trade marketing manager Julia Perry says: “To capitalise on meal mission seekers, retailers need to consider cross-merchandising. Tools such as an off-fixture display unit helps highlight the products together and provides shoppers with a recognisable winter meal solution.”

Heinz convenience development manager Parminder Walia added: “There is no doubt that Heinz Beanz on toast provides the ultimate winter warmer. This collaboration with Kingsmill is the perfect union of grocery brands, bringing the much-loved meal solution front of mind for shoppers, while unlocking incremental sales for independent retailers.”