KP Snacks has announced the launch of a campaign for KP Nuts. The new campaign highlights the brand’s ”superior quality and leading position within the segment”, with the strapline, ‘There’s nuts, then there’s KP Nuts’.
The icing on the cake, however, came with the news that KP Original Salted Peanuts have received a Great Taste Award, giving their quality and taste a timely stamp of approval.
Running for 13 weeks, the campaign will feature across out of home channels, including public transport and social media - where the brand will partner with TikTok influencers to deliver funny and engaging content.
Marketing manager Jenny Blanco Barcia, said: “As the market-leader within the nuts segment, our KP Nuts brand is renowned for sourcing the best nuts and delivering delicious flavours. We’re delighted to be spotlighting the unbeatable quality of KP Nuts with an engaging campaign designed to continue driving brand penetration.”
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