KP Snacks has launched a £30k McCoy’s Epic Eats giveaway, offering retailers the chance to win one of 100 £300 wholesale credit prizes.
Launching from the end of January and running for eight weeks, retailers at participating wholesalers will be entered into the free prize draw when they buy a case of both new McCoy’s Epic Eats flavours: Bangin’ BBQ and Chip Shop Curry Sauce in £1.25 PMP format.
To continue driving awareness of the new Bangin’ BBQ and Chip Shop Curry Sauce variants, KP Snacks is continuing the media campaign it launched last year with an additional round of investment. Running across radio and OOH from mid-February until the end of April, the campaign will continue to support the growth of the McCoy’s Epic Eats range.
McCoy’s brand manager John McDougall said: “Since its launch, McCoy’s Epic Eats has driven brand and category growth, with its bold flavour profile generating strong consumer appeal. We are delighted to be continuing to support the Epic Eats range with new retailer incentives and continued media support, helping to bolster brand penetration and awareness.”
Trading director at KP Snacks Matt Collins added: “We are excited to be running a new competition with the McCoy’s Epic Eats range, giving 100 of our valued retail partners a chance to win £300 of wholesale credit to support their stores. McCoy’s is an iconic and well-loved brand that plays a key role in helping retailers win their share of CSN sales, and the Epic Eats range has been extremely successful since launch, picking up two awards for best new product in 2023.”
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