BUDWEISER has launched a Bud Bucks on-pack consumer promotion across 400 million bottles and cans.
Packs will carry a code which consumers can text or email to claim Bud Bucks which they can use to buy, bid or win prizes including trips to the Tribeca Film Festival in New York or skiing in Aspen.
The promotion is being supported by marketing including print, outdoor, internet and TV advertising.
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