Scandinavian Tobacco Group UK has unveiled this year’s limited-edition pack for its Henri Wintermans Half Corona brand, which is available to retailers now.
This new limited edition ‘Gentleman’ pack aims to add “a personal touch to the brand and celebrates its long heritage and continuing success”, designed in a pin stripe suit with the logo and information stitched into the fabric.
STG’s UK head of marketing, Prianka Jhingan, said: “Retailers certainly won’t need me to tell them that sales of larger cigars go up in the build up to Christmas when adult smokers are in celebratory mood and typically have more time to enjoy them. Our Henri Wintermans Half Corona is always a big seller at this time of year and this limited issue Gentleman’s edition pack should only increase sales further. My advice to retailers is to stock up on it, as it is easily the UK’s best-selling medium / large cigar and has a loyal following due to its quality blend and heritage.”
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