Lucozade Energy has unveiled an on-pack promotion offering consumers the chance to win a beach festival ‘adventure’ in Barcelona. Running on its Caribbean Crush variant, the competition runs until the end of May with daily prizes to be won including UK festival tickets. The campaign is designed to help retailers maximise energy drinks sales as well as attract more consumers to Lucozade Energy’s Caribbean Crush flavour which is currently worth £2.7m (Nielsen Scantrack).
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