Unilever has released a Marmite cereal bar in an attempt to shake up the £314m category. It is claimed to be the first savoury cereal bar to enter the UK market.
Available in multipacks of six, the bars contain only 93 calories and are high in fibre. Their release will be supported by a £1.5m marketing campaign that begins in February 2010.
rrp: £1.99
tel: 01372 945000
Available in multipacks of six, the bars contain only 93 calories and are high in fibre. Their release will be supported by a £1.5m marketing campaign that begins in February 2010.
rrp: £1.99
tel: 01372 945000
No comments yet