Maxxium UK has introduced a new range of festive gift packs.

The spirits company has released themed packs of popular brands in time for Christmas including Jim Beam, Maker’s Mark, Courvoisier, Highland Park and The Macallan.

The brand’s category and customer marketing controller Chris Richardson said: “Christmas is an important time of year for spirits brands and we are supporting our customers by offering a wide range of value added packaging. This is a great opportunity for retailers to seize the sales opportunity as shoppers are looking for gifts with added value and find spirits to be the perfect fit.”

Gift packs are ready to order and include: the value added pack for Jim Beam Apple (rrp £19.68); Maker’s Mark (rrp £29.12), exclusive to Costco; Highland Park 12 Year Old pack (rrp £34.93); Peated Malts (rrp £14.99); The Macallan’s two different gift packs (rrp £38.76 for both); Courvoisier’s Célébration Sensorielle XO and Célébration Sensorielle Initiale Extra (rrp £190 and £397 respectively).