United Biscuits (UB) has announced the launch of a new range of £1 price marked packs (PMPs) for the popular McVitie’s Slices and Flapjacks ranges.

The new PMPs will be available across four variants of McVitie’s Slices and Flapjacks – Hobnob Chocolate Flapjacks, Chocolate Digestive Slices, Digestive Caramel Slices and Hobnob Chocolate Tiffin Slices.

As part of the launch, the ranges will now feature improved packaging aligned to the new McVitie’s masterbrand design which looks to simplify the consumer shopping experience and ensure the products stand out on shelf.

Currently rolling out across convenience outlets, the new PMP range aims to drive increased consumer interest in the cake aisle throughout the year and will be supported by impactful POS displays and eye-catching branded shippers in-store.

The availability of new PMP variants aims to support convenience retailers in demonstrating the value on offer to shoppers, to help build trust through transparency in pricing, and support in driving sales from the shelf year round, and not just on promotion.

Claire Hooper, senior brand manager of McVitie’s Cake Company at United Biscuits, said: “We know a majority of shoppers say price is key to purchasing in convenience. As pressure remains on household budgets, consumers expect to see a continued focus on price cuts and promotions, allowing them to effectively manage their weekly shop whilst still purchasing household favourites. To meet this demand and the continued pressure to deliver best value, it is crucial for retailers to offer a range of price points.

“At UB we know the vital role that PMPs can play in demonstrating to customers the value on offer. As a result, we have expanded our popular range of McVitie’s Slices and Flapjacks to incorporate PMP variants to ensure we continue to drive growth into the category and support retailer sales as the spotlight on value continues.”