Mentos is launching a new range of chewy mints this May - Chewy & Fresh - in a bid to tap into demand from on-the-go consumers.
Debuting ahead of the summer refreshment sales spike, the new mints offer long-lasting minty freshness, in a smaller format.
Brand owner Perfetti van Melle (PVM) is introducing the range to target on-the-go shoppers. Available in a handy 99g resealable bottle, each one contains 90 candy pieces and comes in peppermint and lemon mint flavours (rrp £1.70).
Mark Roberts, marketing director for Perfetti Van Melle, said: “Refreshment is under pressure to stand up against traditional sugar confectionery – the category needs some excitement injected back into it. At PVM we’re actively driving this through a raft of new innovation across our brand portfolio. Mentos Chewy & Fresh is the first bite-size chewy mint, great for on-the-go and creating fresh connections.”
Roberts added: “Retailers should ensure that their range is fully stocked and kept neat and tidy to boost refreshment sales, as shoppers can often be overwhelmed by the amount of variations on offer. Our Mentos POS is also effective for encouraging people to try the new formats and flavours that are on offer.”
