Cadbury Dairy Milk is launching a new marketing campaign this month celebrating the taste of what it claims is “the nation’s favourite chocolate” (Nielsen). Helping to prompt key, familiar occasions for consumers across the UK, the campaign assets will hero and remind shoppers of the taste of Cadbury Dairy Milk as part of a far-reaching investment into brand communications in 2022.
The communications campaign will run for approximately the next six weeks, achieving a reach of 80% of adult consumers. Distinctive assets featuring familiar, in-home settings will be rolled out on digital, social and OOH. Brand owner Mondelez International advises retailers to ensure their full range of Cadbury Dairy Milk singles and tablets are well-stocked and visible throughout the campaign to tap into the additional demand and interest from shoppers.
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